Google/Chatgpt-> Blog/Landing page-> platform onboarding/Booking page
1,000 visitors-> 100 leads-> 10 bookings
CatCare uses an inbound marketing funnel designed to match how cat owners naturally look for care solutions when they travel. Prospects first discover CatCare through Google or AI tools like ChatGPT while searching for answers such as who can take care of their cat or which option is best. They are then directed to educational blog articles or landing pages that explain the benefits of in-home cat sitting, address trust and safety concerns, and reassure owners through clear messaging. From there, strong calls-to-action guide prospects directly to the platform onboarding or booking page, where they can create an account and request a sitter. This funnel works because it builds trust before conversion, reduces friction between search and booking, and aligns content with each stage of the buyer’s journey.
Keywords: "cat", "care", "trusted", "in-home", "tailored to cats".